Bibliography
Glossier Overview & Part I.
Primary Goals, Vision & Strategy
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Part II.
Assessment of Organisation's Performance
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Part III.
Evaluation of Key Competitors
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Part IV.
Key Challenges & Pain Points
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Part V.
Current Adoption & Usage of Technology
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Part VI.
Consumer Trends & Behaviour
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Glossier's Digital Initiative
Part I.
Presentation & Explanation of the Digital Initiative
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Part II.
Benefits to the Organisation and Added Value
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Part III.
Action Plan for Implementation
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Appendix
Clutch. 2019. Top VR Companies & AR Companies. Clutch. Available at: https://clutch.co/developers/virtual-
reality [Accessed 4 March 2019].
Kyselova, V. 2019. How Much Does an Augmented Reality App Cost in 2019?. Jasoren. Available at:
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Milnes, H. 2017. Modiface is becoming the go-to provider of augmented reality to beauty brands. DigDay UK.
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Catapult Digital. 2017. Growing VR/AR Companies in the UK. PWC. Available at:
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